We Need to Talk About Your DIY Logo. Some Hard Truths.
Nobody wakes up and thinks, "Today's the day I'm going to design a bad logo," and that is maybe the most important thing to say...
Brief Sparks
Tips, Trends & Things We’re Into
Welcome to our advertising and branding blog. This is where we will be spilling a few of our secrets. You’ll find advertising strategies and SEO insights to branding ideas that actually move the needle. We’re not sure if it’s a record player needle or a pine tree needle, but we’re sure they’ll push something around. We’ll also share an occasional peek behind the curtain with Triple e updates and client wins. Take any of our helpful tips, make them yours, and if they work really well, you can pretend you thought of them first.
What "Make It POP" Actually Means. An Advertising Translation Guide.
At some point, somewhere, someone said “Make it POP!”… and the entire creative industry collectively nodded like everyone all knew exactly what that meant, or at least they pretended they did...
Print Isn't Dead. It Just Dresses Better Now.
Somewhere around 2010, the internet decided that print was dead. We're ready to throw away the obituaries and declare that it's not even slightly unwell. Check out our print evolution facts...
Fonts That Lie & The Brands That Trust Them.
Somewhere out there, right now, a perfectly good business is being quietly undermined by its font...
Pretty Website. Traffic Ghost Town.
Your new website looks amazing. Your Aunt Vickie said so, your cousin said so. Your sweet elderly neighbor, too. Google has not said anything yet, and that is the problem we need to talk about...
MORE FROM THE BRIEF
Fresh Kinda Brilliant Stuff
Or at least that's what our moms said when we showed it to them.
Your Blue and the Printer's Blue Have Never Actually Met.
Somewhere in your brand standards, or in your designer's head, or written on a Post-it note stuck to a monitor in an office...
Your Supplement Label Has Been Referred to a Therapist.
Walk into any supplement aisle in any health food store in America right now and take a slow look around. Go ahead, we'll wait...